10/14/2009 03:51:15 PM 
(2) 
(2) Immaterials: the ghost in the field from timo on Vimeo.
It takes someone with a curious mind to go into depth and uncover the patterns of an RFID chip/reader relationship.
It's the sort of thinking that will make a difference when it comes to designing products and importantly for everyone interested in the emerging mobile advertising space, how RFID enabled media interacts with mobile devices.
Should people like this work in communication agencies?
Posted by Ed Cotton
Technologist in agencies? Yes
Unfortuantely you need them. At least people who know what technology is available/can do, not the doers per se. If you don't have that kind of person working in agencies, all that will ever be created would be ads.
Posted by Carl on 10/29/2009 10:47 PM
Unfortuantely you need them. At least people who know what technology is available/can do, not the doers per se. If you don't have that kind of person working in agencies, all that will ever be created would be ads.
Posted by Carl on 10/29/2009 10:47 PM
It appears you don't have Flash installed.
They don't neccesarily need to work within agencies, as that ironically might actually limit their creativity, particularly in their ability to explore technological issues within an environment in which this activity isn't core or have an immediate ROI. They should be able to work with agencies, however, to explore the implications of their creative research on communication strategies. BERG and others like them can be exploratory in large part because they are independent of a larger entity.