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Creative people have long banned together as a way to share ideas and resources, but what happens when you're powered by the Internet? The family grows beyond the immediate to include extended members, resulting in organically driven brand architecture.

The Texelse Boys project is an online space that serves as a collective for creative people globally. Originally a network for exchanging samples, beats and remixes, the next evolution included videos. It has now become a platform for any and all creative outputs.

Here's how it works: other musicians make remixes from the uploaded music, which becomes the inspiration point for other people to submit photos, videos, games, interactive pieces-any idea. Members come from various disciplines: designers, illustrators, animators, programmers, musicians, architects, etc., and you can view their profiles and personal sites (and their own collaborative projects they've initiated).

Next they are launching Meanwhile magazine, where each issue will evolve around content linked to the sponsor of the issue. "For example: If a company that fabricates pens will sponsor an issue of Meanwhile, the entire magazine will have to be created with that particular pen. The magazine will be created almost entirely in blue, red, green or black, mostly consisting of hand drawn work, sketches, animations, or written stories."

The Texelse Boys promotes creativity and inspiration, but it also encourages international networking. More so, it an idea-generator without the traditional borders of branding.