a transparent geography

12/14/2009 04:50:42 PM
The geography of data, people and objects is fast becoming transparent. We can now tell where a plane is mid flight, we know how many miles we ran and if we are clever, we can map those miles, we can see exactly where photographs were taken and our cars can be effortlessly guided to our destination by satellites.

Geography has become cool again.

When everything has a chip in it, we will know not just where it is, but also where it's been.

MIT's Trash/Track project is an experiment to show the journey a piece of trash takes.

Trash Track from MIT


Icebreaker allows you to track the sheep your garment came from.

BAAA Tracker from Icebreaker

Geographic transparency is already an interesting element that brands can add to their utility and it's worth thinking about how your brand might use it.


Posted by Ed Cotton
Tags: sheep (1) tracking (1) rfid (1) trash (1) mit (2) icebreaker (1) maps (2) monitoring (1) chips (2)

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