07/30/2010 12:33:37 PM (2)
The ad industry has just been given a new lease of life thanks to the people behind the Old Spice campaign.Perhaps this is living proof that the business really does have a future after al! Of course questions remain over the sales effect, but in terms of attention grabbing, Obama couldn't even come close.


Old Spice Responses Isaiah Mustafa 24 Hours-1

Posted by Ed Cotton
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highly interesting
Would love to hear more about what the relevancy is here? and a more elaborate explanation of this. What do all numbers actually mean?
Posted by mike kirner on 08/02/2010 09:34 PM
numbers
I don't think there's much more to this data than meets the eye, it's bascially just a volume measure. I wish there was more to it and more layers so we could see relevancy, engagement, effect on brand and all that other cool stuff. Someday soon, perhaps we will.
Posted by ed cotton on 08/02/2010 09:39 PM
It appears you don't have Flash installed.
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