01/26/2005 05:51:00 PM 
(2) 
(2) View the launch spot created by Tandem Films
According to their agency, Wieden & Kennedy, London, the idea emerged from a product attribute: the car has room for three in the front seat, so the families can all sit together. This led to the idea of 'family togetherness' and is shown through circles overlaying each other to create more colors. The client brief was to "show the flexibility and versatility of the car and to do it in a human, engaging way."
Target and Ipod have also been successful at letting visual design drive their advertising. Car brands like VW and Mitsubishi used music to score the messaging, undeniably capturing attention and increasing retention. Today, we need to grab the eyes. Or the ears. Or any of the 5-senses to create a brand experience.
Why don't more brands think about advertising to the senses? Are we too wedded to sit-com storytelling in the U.S. to take a multi-sensory approach?
Share / Bookmark:
A Concept "Copy & Paste"?
It is a great spot, no doubts about it, but it is so similar to a viral thing that I got more than 3 years ago: <br> <br>http://www.infonegocio.com/xeron/bruno/italy.html <br> <br>Of course in its form it is similar, but in terms of concept, it is different. I'd say it is an improved version of Bruno Bozzetto's original concept. And, by the way, why he is not within the credits? <br> <br>
Posted by Keid Sammour on 01/28/2005 09:19 PM
It is a great spot, no doubts about it, but it is so similar to a viral thing that I got more than 3 years ago: <br> <br>http://www.infonegocio.com/xeron/bruno/italy.html <br> <br>Of course in its form it is similar, but in terms of concept, it is different. I'd say it is an improved version of Bruno Bozzetto's original concept. And, by the way, why he is not within the credits? <br> <br>
Posted by Keid Sammour on 01/28/2005 09:19 PM
It appears you don't have Flash installed.
While a lot of us have certainly come down hard on Lee and Dan, whoever the hell they are, and their pathetic attempt to gain attention with their now infamous suicide bomber viral, there are many who support the spot. Lee and Dan were just trying to get noticed so they can get a big time job in a big time agency. But then you see something like this latest effort for Honda from the same guys that did Cog and you have to ask, is there no other way to get the attention of the Goodby's and the Wieden's and Hegarty's of the world other than sick outrage? Obviously, there is. Great spot from two genuinely talented guys.