02/08/2005 02:18:00 AM 
(1) 
(1) Early results from Nielsen suggest that although ratings were down 4% on last year, a staggering 86 million people still watched the event.
If audience data is what your after, Tivo has it in spades, including a second by second viewing chart. This data is culled from a random 10,000 sample of users. Although the sample is hardly representative of the US population, given Tivo's tiny penetration, it is really interesting nevertheless.
Here are some of Tivo's findings:
1. The top commercials were; Emerald Nuts, ABs Designated Driver and Godaddy.com
2. Highlight of the half-time show was Hey Jude
3. The top game moment was Ted Bruschi's interception in 4th Quarter
It looks like this is the tip of the iceberg of the data that Tivo has. Influx is not sure what it takes to get more, but perhaps being a Tivo advertiser, rather than a Superbowl advertiser, would help.
Share / Bookmark:
It appears you don't have Flash installed.
Yes, we have a lot more data! The report on the Superbowl includes "in play" ratings by spot and program segment. We'll pull a "final" report after 7 days to include full data including viewing in playback mode in the week following the game. <br> <br>We could even provide second by second in play speed ratings for the whole program. <br> <br>Advertisers buy these sorts of specialized reports on a one-off basis or have them packaged with ad buys on TiVo. They also commission custom studies of their commercials across their media plan to determine where they're most likely to be skipped or viewed in play speed. <br> <br>Kimber Sterling <br>Director of Advertising & Research Sales, TiVo <br>(Butler, Shine & Stern Alumni class of 1999-2001)