hotel empowered creativity

03/10/2005 06:06:00 PM
Saddle up to the bar at the new, ultra-mod W Hotel Seoul in Walker Hill and you'll find more than a killer mojito. You've just stumbled onto an opportunity for creative expression. (Other than using your best pick-up line.) At arms reach along the sleek 50-foot bar are several small LCD flat screens. At first glance, they appear to be displaying floating lines and shapes in a kaleidoscope of colors. But a closer look or " touch " reveals that as you drag your finger across the screen you have the power to create and change the images. Gone are the days of drawing on a cocktail napkin.

Could this be the beginning of a burgeoning trend: watering holes providing creative outlets for patrons? In a society where we are constantly bombarded and entertained, do we now require more than conversation when astride a bar stool? Or is the popularity of this latest social invention born out of the craving so many of us harbor to unleash our creative selves in a non-threatening, even lubricated environment? Who the hell knows.

I'll get back to you after a few mojitos and some doodling.

Nicole Michels

Nicole is a freelance writer living in Seoul. For the last decade, she has created advertising in all mediums for some of the most highly regarded agencies in the U.S. Currently, she's in the process of discovering why the Koreans like kimchi.
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