ge makes a huge environmental play

05/09/2005 09:12:00 PM
GE just made a huge commitment to develop clean technologies. The company sees the potential to generate $20 billion in revenues by 2010 and appears to be doing it the right way.

World Changing has a nice, detailed piece on GE's Ecomagination initiative .

So does Grist

One of the ads can be seen here.
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