the world's most innovative marketer

06/14/2005 11:55:00 PM
While marketing journalists and bloggers alike laud the innovative and impressive communications thinking of brands like: BMW, Mini, Scion, Converse, Nike and Burger King, an online casino might be the most innovative of all.

Unlike many other advertisers, Golden Palace Casino has one big problem; its not really allowed to advertise in conventional media. To circumvent this problem, GPC is resorting to some fairly radical tactics to get its name out there.

Here's a list of some of the brands recent activities:

Purchased the new Pope's car

Hijacked Windsor, England for the Royal Wedding
Sponsored the birth of a baby

Purchased the Virgin Mary toasted cheese sandwich

It doesn't seem like GPC spends a lot of time in focus groups, lengthy strategy discussions and certainly has no time for creative testing. Instead, they tend to rely more on their guts.

The brand is clearly trying to hijack the stranger than fiction world of headlines so bizarre, they look like they were stolen from The Onion. It's a cheap way to get awareness, capture headlines and connect the brand to fun.
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