creative for creatives

06/25/2003 03:44:00 PM
BMW has sponsored a documentary film called "Who Killed the Big Idea", which debuted at Cannes this year. They understand that a significant piece of their market share comes from professionals in marketing-related industries. Now the company that started branded content film turns a more thoughtful and self-conscious eye onto the nature and process of marketing itself.

Director Herman Vaske uses a metaphorical murder-mystery style story to make his point that focus group-based advertising stereotypes and artificially grows certain parts of the consumer, fertilizing mediocrity and stifling the creative process in advertising.
http://www.whokilledtheidea.bmw.com/

Great brand, big names, big budget, bold initiative - pity, ironically, about the execution of the idea.
Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*