the island is contaminated with product placement

08/02/2005 07:43:00 PM
There's product placement that's carefully woven into the script, there's product placement that you subtly see out of the corner of your eye and there's the stuff that smacks you around the face ten times and says "look at me!"

Michael Bay is not known for his subtlety and in his latest movie, "The Island", product placement reaches the threshold of annoyance. Lingering shots of Aquafina water, X-Box, clones wearing Puma shoes, Cisco videophone technology and Nokia cell phones all add up to visual contamimation. Then there's the artificial automotive world, where the only car that anyone is seen driving is a GM brand, Now that's one fantasy GM wishes came true.

It appears Influx isn't the only place that believes the movie's product placement is on the excessive side.

According to Box Office Mojo, "The Island" grossed $5.9 million this weekend,to rank No7. Total gross stands at $24 million for the movie that cost $122 million. If the movie ends up failing to break even, fingers may well be pointed at the product placement guys.

Product placement is being heralded by many as the replacement for the 30 second TV spot, but it's likely to be rejected by consumers, if it follows the same template as "The Island".
Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*