brand like a human

brand voice
Interesting comment because I've been feeling lately they've been really trying too hard; perhaps countering the fear of them going corporate with their new overlords at Yahoo. There was something yesterday about "chock full of < something> goodness" that just sounded a sour note for me. I like the example you cite; I like the varied "Hello" in other languages greetings, I like the "yay! so-and-so has added you as a contact" - but then sometimes they just get slightly annoying. <br> <br>Stuff like "Now you can block obnoxious, unfriendly, annoying, suspicious, smelly, confusing, politically questionable, disconcerting, pernicious, creepy, putrid, dismaying ex-boyfriends, people who want to be your boyfriend who you don't want as a boyfriend, hamsters, people who dislike Mogwai, that girl who laughed at your hair extensions, insurance salesmen, your ex-husband's second wife, your ex-wife's second husband, turtles, astronauts, nose-pickers, people with ugly anime characters as their buddy icon or just about any people you would like to block. Sometimes life is complicated." is cute, but is starting to wear on me a bit. <br> <br>Good discussion on the brand voice here <br>http://www.cultureby.com/trilogy/2005/06/branding_in_the.html <br>including a post from Caterina Fake who wrote/writes some of the content. <br> <br>Sorry if this comes off as grumpy; I like the product, the user experience, the brand a lot; I like the tone of voice almost all the time.
Posted by Steve Portigal on 08/07/2005 05:34 PM