Of course, if brands don't step up to the plate, entrepreneurs will. This is the case with Paragraph, also in New York. Paragraph offers writers a temporary walk-in haven (think Kinko's meets Pottery Barn) where they can create and work. It's clearly been developed for writers, by writers and has the potential to be a "cultural hub", as it expands beyond being just a workspace by adding readings, events and courses.
The lead comes from the great Kottke
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I think it's a great idea. A year ago I tried to write a book and gave up simply because I couldn't concentrate at home. If we only had such an office in Moscow!