09/29/2005 09:45:00 PM 
(4) 
(4) Monday 26th September- BBC-Shoppers Use Blogs for Bargains- 77% of those questioned use blogs to hunt for bargains
Tuesday 27th September- Yahoo News- Did You Say Blogging or Dogging?- Brits Confused- Ad agency DDB tells us that 70% had never heard of the term blogging!
We are confused, although both results are possible, it's more than a little wierd. Just goes to show, research is whatever you choose to make it.
Anyone care to throw some light on the reality of Brits and blogging?
Share / Bookmark:
good one!
hahha, that's hilarious, I bet they did confuse blogging with dogging. )
Posted by dabitch on 09/30/2005 06:33 AM
hahha, that's hilarious, I bet they did confuse blogging with dogging. )
Posted by dabitch on 09/30/2005 06:33 AM
British Bloggers
Perhaps they also heard "snogging" as well?
Posted by advertisingwithoutpity on 10/01/2005 10:19 AM
Perhaps they also heard "snogging" as well?
Posted by advertisingwithoutpity on 10/01/2005 10:19 AM
it's the message, not the blog, that counts
i think the research simply points out that we can't assume too much in the way of media adoption. It is less about whether to use blogs or not...it is more about when and how they penetrate. We need to get them to reverberate beyond the blog itself. We should be using these channels in multi-prong ways that better move the zeitgeist felt by cab drivers, hairdressers and consumers in general.
Posted by brandnoise on 10/02/2005 03:22 PM
i think the research simply points out that we can't assume too much in the way of media adoption. It is less about whether to use blogs or not...it is more about when and how they penetrate. We need to get them to reverberate beyond the blog itself. We should be using these channels in multi-prong ways that better move the zeitgeist felt by cab drivers, hairdressers and consumers in general.
Posted by brandnoise on 10/02/2005 03:22 PM
It appears you don't have Flash installed.
I'd be surprised if it's correct that 77% of people in Britain use blogs for shopping advice. I doubt even half that use the internet for shopping advice in any form. And I imagine that it's true that the majority have never heard of this technology. I don't agree with DDB however. For many companies, involvement in something that's new and different is a market of innovation. Sometimes that's important, even if target customers that are ready for it are limited.