simplicity becomes more than a tag-line for philips

10/04/2005 06:14:00 AM
In December last year, Influx commented on Philips disciplined approach to branding around the single-minded idea of Simplicity. The company is now creating products that deliver to that vision as witnessed by the "Simplicity Event" held recently.

Philips showcased a number of imaginative product concepts that put an interesting twist on familiar technologies like the light bulb, lampshades, music players and air purifiers.

Some of the highlights:

Memory Container- Video fragments stored in a glass ball

Light Chimes- outdoor lights that react and change color according to breeze and temperature

Air Tree- Performs like a tree re-oxygenating air in the home

Herbarium- Bringing herb cultivation into the kitchen and make it as simple as brewing coffee

A showcase of product ideas can be seen here

Despite the innovation and imagination on display, there is something bigger at work. The event is another demonstration of Philips's commitment to a brand platform that isn't just a tag line for its latest advertising campaign, but instead, a philosophy that's ingrained inside the organization. It's a great example of how branding can be implemented, but it can only happen if it's embraced from the top, down.
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