media in english specifically for young hispanics

03/20/2003 10:59:00 AM
The youth Latino market is the fastest growing and most underpenetrated segment in the US. The erroneous assumption has been that Hispanic young people who mostly speak English are having their needs met by mainstream media offerings and that those who mostly speak Spanish are having their needs met by Spanish media offerings.

Research is showing that the majority of 12-25 year old urban latinos, though bilingual, prefer English television programming. Until recently, there was just Telemundo targeting the segment, an all Spanish TV station broadly aimed at all first generation Hispanics.

But new TV stations are in the making with content in English that's specifically targeting younger bilingual Hispanics as media companies jump at the chance to fill the gaping niche. Among them, NBC is launching "mun" and is trying to build grassroots exposure in urban Hispanic communities through street team internship programs where teens work with company supervisors to throw concerts and filmed events that will later air on the network.
http://www.mun2television.com/
http://www.chron.com/cs/CDA/story.hts/ae/tv/1812333
Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

Your Name:
*

Your Email:
*

Friend's Name:
*

Friend's Email:
*