Companies are using everything they can to get their brand out there and in the tele-photogenic streets of Midtown Manhattan, buildings are the way to go. The latest building brander is none other than Bloomberg. Its purpose is clearly stated by Paul Darrah, Bloomberg's director of global real estate and design "We don't advertise, but our offices are part of our branding." Metropolis Magazine's description of the building sounds like it transports people inside a giant news ticker and they leave with the Bloomberg brand etched in their retinas. Is this the future of Spielberg's Minority Report, or today's reality? Does the fact that company doesn't advertise, put pressure on the building to make up for all the advertising it has never done?
