how myspace beat friendster

11/15/2005 08:50:00 AM
An article in Korea's consumer generated newspaper, Oh My News covers the story of how Myspace.com beat Friendster.com in the social networking space. The story provides a number of reasons for the success of the Myspace brand.

1. Friendster's design was too slick, Myspace.com looked homemade and more grassroots.

2. Myspace built a core franchise with 14-20 year olds, the epicenter of social networking

3. When Myspace started seeing Friendster's growth, many jumped ship because they were attracted by a bigger community

4. When Friendster emailed the friends of members, it started a backlash

Myspace has seen staggering growth in the last year, from 1 million visitors/month in September 2004, to the current 17 million.
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