mashapplications

11/23/2005 07:19:00 AM (1)
One of the most visible wars between Google and Yahoo is occurring in the world of maps, both players are giving developers free reign with their mapping API to play and "mash-up" all kinds of applications.

It was only a matter of time before the trend of "Mashapplication" was applied to another area. The Washington Post is now actively encouraging its savviest readers to play with its content. Under the moniker of Washington Post Remix, readers are creating all kinds of interesting applications including; a search results service in RSS, a news quiz, a News Cloud of Post stories that lets readers browse stories by keywords and a map interface for news stories.

It's surely now just a matter of seconds before other media dive in and follow the Post's lead. The interesting thing here is that it isn't the web development teams that are creating these cool applications, but outside creators who have been let loose on the media content and risen to the challenge of providing more interesting ways to access it.

So there's something of a process at work:

1. Media company creates original content

2. External web developers play with content and build new applications for users to access that content

3. Users interact with contact in new ways there are more relevant to the moment and personal need

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Comments
Mashed by hand
And it's only a matter of time before a smart brand says, "Here, play around with our stuff. It's fun for everyone." <br> <br>
Posted by David Burn on 11/23/2005 11:39 AM
It appears you don't have Flash installed.
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