the beauty of imperfection

12/13/2005 10:46:00 AM
As the world moves full speed towards hi-tech everything, a resistance movement is building against it. There is a move away from the sterile, the cold, the gloss and the sheen to a world of imperfection.

Jeans that are ripped and blasted by hand, there are clubs with DJs that are short on technique and long on style, karaoke clubs where everyone sings badly and hotels and bars that major on being cosy, instead of cool. Think of Make magazine and its celebration of hacking, the products may not be aesthetically beautiful, but they do interesting things.

You can see traces of it out there in ad land. Look at iPod's new outdoor work, I doesn't look so cold and clinical and precise, it looks far more organic and unstructured. Out with the single flat acid colors and in with the graffiti.

Where does this trend mean for the designer driven world of brands like Target and others who are flirting with a modern design driven aesthetic? Will there be a backlash? Is it time for a new language?

Is it all going to be about, wooden phones, valve amplifiers, inns and cottages, acoustic instuments and freaky folk music?
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