Their film, Bata-ville follows the trip made by 42 British ex Bata employees to the Bata corporate village in the Czech republic.
The artists started by creating a travel agency on the site of the former shoe-factory. It allowed the artists to meet the ex-workers and gather stories and offer them the chance to take the road trip back to Bata HQ. For the road-trip, the artists play the role of tour guides.
The film shows the impact of the journey on the ex-workers and how they come face to face with their futures and earn a newfound respect for the ideals of their ex-employer.
Bata-nagar to Bata-ville!
Interesting post ... <br> <br>My father worked for Bata (India) for over 30 years... and I grew up in a town called Bata-nagar near Calcutta ... I am sure back home ... they'll like "Bata-ville" <br> <br>Eventhough I live in San Francisco I cannot stay without my Bata shoes and they are trendy and comfy. <br> <br>Also check out the Bata Museum site at: http://www.batashoemuseum.ca/ <br> <br>
Posted by Vandana Sachdeva on 01/31/2006 08:40 AM
Interesting post ... <br> <br>My father worked for Bata (India) for over 30 years... and I grew up in a town called Bata-nagar near Calcutta ... I am sure back home ... they'll like "Bata-ville" <br> <br>Eventhough I live in San Francisco I cannot stay without my Bata shoes and they are trendy and comfy. <br> <br>Also check out the Bata Museum site at: http://www.batashoemuseum.ca/ <br> <br>
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cool post. I lived in the czech republic for a long time and wore my BATA boots yesterday. Bata shoe stores all over Prague, CR, Europe...Even Paris! I was just in Prague and peeked in. Shoes were quite fashionable and trendy and definitely in the $100-$150 USD range.