12/16/2005 10:04:00 PM (2)
Artists Karen Guthrie and Nina Pope have made an engaging documentary about the ideals of C20th century capitalism coming face-to-face with the realities of C21st globalization. The film focuses on the vision of Thomas Bata who founded the shoe brand Bata with the belief it could become "shoemaker" to the world. Bata believed he could achieve his dream by creating ideal work-live communities for his workers.

Their film, Bata-ville follows the trip made by 42 British ex Bata employees to the Bata corporate village in the Czech republic.

The artists started by creating a travel agency on the site of the former shoe-factory. It allowed the artists to meet the ex-workers and gather stories and offer them the chance to take the road trip back to Bata HQ. For the road-trip, the artists play the role of tour guides.

The film shows the impact of the journey on the ex-workers and how they come face to face with their futures and earn a newfound respect for the ideals of their ex-employer.
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cool
cool post. I lived in the czech republic for a long time and wore my BATA boots yesterday. Bata shoe stores all over Prague, CR, Europe...Even Paris! I was just in Prague and peeked in. Shoes were quite fashionable and trendy and definitely in the $100-$150 USD range.
Posted by regina on 12/22/2005 10:12 PM
Bata-nagar to Bata-ville!
Interesting post ... <br> <br>My father worked for Bata (India) for over 30 years... and I grew up in a town called Bata-nagar near Calcutta ... I am sure back home ... they'll like "Bata-ville" <br> <br>Eventhough I live in San Francisco I cannot stay without my Bata shoes and they are trendy and comfy. <br> <br>Also check out the Bata Museum site at: http://www.batashoemuseum.ca/ <br> <br>
Posted by Vandana Sachdeva on 01/31/2006 08:40 AM
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