01/11/2006 06:57:00 AM 
(3) 
(3) On the day that Jobs announces that iPod sales have reached 42 million , Levi's come out with the announcement that they are making jeans with built-in iPod features.
This idea doesn't make any sense to Influx for the following reasons:
1. Isn't Levi's coming into this game a little late? Burton and all the big fashion houses have all done iPod accessories or jackets
2. Isn't the place for the iPod, the jacket/coat, rather than in the pants?
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hhhhmmmmmm
i also agree that the pocket is a natural place for other versions of the iPod (Nano). <br> <br>i'm not conviced, however, that they are a latecomer to the party as they have a mass audience vs. Burton's niche audience. they are actually poised to 'start' the technology meets dress party for the mass.
Posted by suzanne on 01/13/2006 04:18 PM
i also agree that the pocket is a natural place for other versions of the iPod (Nano). <br> <br>i'm not conviced, however, that they are a latecomer to the party as they have a mass audience vs. Burton's niche audience. they are actually poised to 'start' the technology meets dress party for the mass.
Posted by suzanne on 01/13/2006 04:18 PM
ipod pocket
You take your jacket on and off, if it's cool enough to need one. Your pants stay on. Late to the game? Maybe the big fashion houses already have it, but the shoppers who can produce volume don't shop the big fashion houses.
Posted by TL on 03/01/2006 04:35 PM
You take your jacket on and off, if it's cool enough to need one. Your pants stay on. Late to the game? Maybe the big fashion houses already have it, but the shoppers who can produce volume don't shop the big fashion houses.
Posted by TL on 03/01/2006 04:35 PM
It appears you don't have Flash installed.
I carry my Nano iPod in my condom pocket. You wear a coat? Maybe you should move to a warmer climate? ;) <br> <br>I think the technology within the jeans itself is quite interesting.