new media:street musicians

01/24/2006 11:17:00 PM (1)
SonyBMG has turned to an unlikely source to promote its artists, the street musician. The concept first dreamed up by British band Travis, is now being deployed to market the UK release of the soundtrack and movie, Walk the Line, the Johnny Cash biopic.

Sony is paying its street musicians around $80/day to sing the Cash tunes.

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Comments
Smart
One of those things you wish you had thought of first... Almost the ultimate in below the line, especially if there is not signage or anything to set off any red flags.
Posted by Evan on 01/25/2006 06:52 PM
It appears you don't have Flash installed.
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