selling creative ideas

02/12/2006 11:47:00 PM (1)
Finding ways to present ideas to clients is increasingly important these days, with more people getting involved in decisions and more money at stake.

The pre-visualization of architecture projects has evolved from static models to include the use of fly- though 3-D films and complex animation. A great example of this type of work is Brooklyn Digital Foundry's fantastic film for OMA's Museum Plaza development in Louisville, Kentucky . This film starts with the model form and adds a variety of visual interesting elements to give us a really cool perspective of this proposed project.

It appears that creative tools to sell the idea, are now becoming almost as important as the idea itself.

Thanks to Daily Dose of Architecture for the lead
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Comments
Not quite. Less is far more in architecture presentations
Say less. Open the curtain just a bit, then let it slowly close. <br> <br>Show a picture or two of a shard of the building from just the right angle at just the right time of day. Tell a story about your vision. About spatial cadence. About light. About voids. <br> <br>But NEVER, EVER, tell the whole story. Your clients will hold you to it and then you are truly screwed. <br> <br>Ask any talented architect. They've known this forever. <br> <br>Regards, <br>Doug Turner <br>skype: dduuggllaa <br>
Posted by Douglass Turner on 02/13/2006 08:41 PM
It appears you don't have Flash installed.
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