influx word of the week: slivercasting

03/14/2006 10:55:00 PM (1)
As reported in last Sunday's NYT.

"In the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.

Perhaps more interesting and, arguably, more important are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It?s a phenomenon that could be called slivercasting."
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Comments
Slivercasting?
This name sounds akward to me... too much like an intentionally made up buzzword.
Posted by John on 03/14/2006 02:45 PM
It appears you don't have Flash installed.
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