who needs subtlety? buying a car is choosing a fantasy

04/28/2003 02:27:00 PM
As car marketing becomes more and more about images, feelings, and fantasies, and less and less about physical cars, auto showrooms are changing accordingly.

Land Rover, which sells the fantasy of driving through wilderness to city-dwellers who need commuter cars, is filling their showrooms with the gear and paraphernalia of the fantasy. The ambiance has become like that of an upscale safari outfitter, complete with canoes hanging from the ceiling. Potential buyers can even test drive Land Rovers on specially designed 'off-road' tracks behind some dealerships.
Sacramento Bee Article
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