billboards-more interesting than ever-part 2

04/17/2006 06:44:00 AM
Last July, Influx wrote a post entitled "Billboards-More Interesting than Ever" where we suggested that one of America's oldest advertising media was, thanks to technology, now one of its coolest.

Time Magazine now picks up the story adding a global perspective.

It highlights some great examples including-

Absolut's Kravitz MP3 download board

Coldplay's X&Y promotion

Alien vs. Predator push button voting boards

Lancome's Hypnose fragrance launch with downloadable coupons

All this, says Time, is leading to resurgence in out of home as a media.

"It's not all that surprising, then, that advertisers such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, ceo of CBS Outdoor. Coca-Cola in the U.S. is back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets."
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