05/05/2006 06:31:00 PM
Number one of a random and infrequent series of quotes designed to make you think twice before you type or put pen to paper and if they are good enough, hang above your desk for all to see.

"Commit yourself to fight cliche whether insight, strategy or work. And show that brands can say things to people that are genuinely fresh and genuinely of interest."

Richard Huntington-Planning Director- United London

More of Richard's smart thinking on the world of advertising and brands can be found here
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