bland brand blue

05/06/2006 07:06:00 PM (1)
A newly published survey from 35 Communications in London revealed that 75% of companies that make up the FTSE 100 (the hundred largest companies quoted on the London Stock Exchange) use blue or red as their corporate colors.

The breakdown is 58% blue and 17% red.

The conclusion from 35 Communications:

"Major companies seem to be very cautious about the way they present themselves, and perhaps could be accused of being lethargic or unadventurous and therefore failing to appeal to their 21st century stakeholders."

Influx wonders how this would break down for the Fortune 100 in the US.

Any designers out there care to give us an answer?
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Comments
Fortune 100 brands
Although 35's Corporate Branding Research focused on the FTSE 100, we did look at & compared the top 20 companies in the US, EU and Asia. You can download the full article as it appeared in Brand Strategy in pdf format, titled "The Colour of Money" from http://www.why35.com/ourviews/press/index.html. (7MB)
Posted by Lindie Champion on 07/19/2006 03:39 PM
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