is naming nokia's problem?
06/01/2006 06:57:00 PM 
(2) 
(2) Simply put, while many things are changing, but one thing that isn't is Nokia's policy for phone naming.
While Motorola's share of market and share of cool has increased substantially in recent years and especially since the launch of the Razr, Nokia has lost ground.
Much of Motorola's success has come from getting design right, we recently heard for someone who had just returned from a trip to Tokyo, that they couldn't find a phone cooler than the Razr.
Influx also believes there's something happening with naming; Motorola are starting to build distinctive sub brands and potentially personalities with Razr, Pebl, etc, but Nokia sticks to numbers (6131, 8250) and only uses letters to define a series. These four digit numbers are tougher for consumers to remember, you have no chance of building a personality with them and they show a lack of interest in deep consumer engagement. It seems very George Orwell and 1984 to fall in love with a 6600 vs. a Pebl.
If cool design is everywhere, one thing design driven brands will need to add to their products is character. Nokia's continued use of numbers doesn't help.
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Nokia Names
I think there's nothing wrong with the way Nokia names their mobile phones. Numbers are much easier to remember, and sound cooler than any cheesy phone name other companies come up with.
Posted by Steven Yanis on 06/07/2006 06:55 AM
I think there's nothing wrong with the way Nokia names their mobile phones. Numbers are much easier to remember, and sound cooler than any cheesy phone name other companies come up with.
Posted by Steven Yanis on 06/07/2006 06:55 AM
It appears you don't have Flash installed.
Don't forget that some prestigious brands (i.e. high end car brands like Mercedes, Saab, Volvo, BMW) have done well by their numbering schemes instead of moving where the mass-market vehicles sit.