reality check- aol customer service disaster

06/22/2006 11:59:00 PM
Corporate America seems to want to turn a blind eye to some serious gaps that are appearing in customer services systems.

Companies are happy to spend billions of dollars promoting their brands with expensive advertising, media and sponsorship to sell stuff and then cut back on the frontline of customer service that should be there to help consumers once they have purchased the product or service.

If everything is branding, this is the most important thing of all.

Even the great Apple has been called out for this and now AOL. See the clip below.


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