u2 goes to business school

07/17/2006 05:33:00 PM
There are few rock bands that would warrant the attention of a business school professor, but the exception is U2.

Ioana Popescu, assistant professor of decision science at INSEAD (Paris) has just published a paper on U2.

Popesu's paper is a study of the band's pricing strategy for its recent Vertigo world tour. The 90-date tour played to 3 million people and generated $260 million in revenue.

Popescu discovered that the band created a global pricing model for its ticket prices. Tickets started at $50 and went up to $165.

Interestingly, the band priced the best seats, the ones on the floor, at the lowest price.
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