influx's long tail reader

07/17/2006 06:18:00 PM
Influx has been a big fan of Chris Anderson's Long Tail theory, ever since its inception.

We were even fortunate enough to have Chris as a speaker at last year's M-Squared conference.

So if there are any of you out there who need convincing that The Long Tail is important, please find some links to Influx posts where Chris's theory was mentioned.

The book can be purchased here


2006

brand churn and burn

2006- the year when big media stumbles

john keehler's trends for 2006

2005

why the long tail matters

the long tail and magazines

the long tail is really profitable

what replaces old media?

anheuser-busch badly needs product innovation

big radio under attack

the long tail of brands
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