08/01/2006 07:52:00 PM 
The phone that has already been a huge success in Europe and the rest of the world, due to its cool design and built in music functionality.
In just two months, the phone sold 1.7 million units.
Chocolate is now available in the US on the Verizon network
Interestingly, LG has set up a bloggers resource site that appears to have been established for the European launch.
Here's some copy from the site that explains the strategy.
"LG recognizes the influence that the internet has on people's perceptions and purchase intentions and is keen to engage with consumers online.
They realize that consumer-to-consumer recommendations carry a higher trust factor than virtually all other forms of advertising, and that word of mouth is a frequent factor for purchase. They also recognize that bloggers are the most important initiators of online conversation right now.
Hence this program. The premise is simple:
Connect with the key online design/style/fashion "thinkers"
Send them a pre-release version of the phone
Let them use it
Find out what they think
There is absolutely no obligation for the bloggers who take part to write about the phone -- it's not a condition of participation.
LG has asked us to conduct this program on their behalf, mainly because we're already active participants in the blogosphere.
We'll be using this blog to:
Explain what we're doing
Provide information on the campaign
Link to reviews and mentions (good and bad)
Make announcements
Comment and respond on thoughts and questions
Like any blog, we have a comment policy that you may want to read"
Tapping into bloggers is nothing new, but being so upfront and open about what they are doing and how they are doing it, is smart.
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