08/10/2006 06:50:00 PM 
(1) 
(1) The see this in action, the ad industry is a great place to start.
We guess everyone now believes that the world is moving so fast that it will spin of its axis at any minute, but our example shows for the ad business, it's just the opposite. The transfer of an idea from pop-culture to advertising can move at a snail-like pace.
Let's show you an example.
December 2006
SNL Lazy Sunday Video- Rap about Chronicles of Narnia goes up on You Tube
SNL becomes culturally relevant for the first time in 10 years
Parody videos start showing-up on You Tube
February 2006
NBC tells You Tube to take the SNL video down
August 2006
Smirnoff does a viral ad inspired by Lazy Sunday.
it's a great film and the You Tube community agrees, it already has over 400k+ views, but according to Influx's deeply scientific analysis, it took precisely 9 months for an ad agency to translate a cultural phenomenon into an ad.
The consumer parodies took mere hours before making it onto You Tube, so what's taking so long?
Focus groups?
Casting?
Hair?
Make-Up?
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LOL. While most You Tubers are just trying to get their videos posted as fast as they can think of them, advertising agencies continue to be bogged down with those pesky clients wanting confirmation that there's ROI.