high oil prices don't scare jet blue

08/17/2006 08:37:00 PM
Jet Blue has turned the oil problem on its head by turning the price of oil into a marketing tactic.

The price for one way tickets out of Houston, the nation's oil capital, to New York are, for a limited period of time, priced based on the closing market price of oil of the previous day.

It's a really smart idea to capitalize on the zeitgeist in the one geographic area where it's most relevant.
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