08/21/2006 09:14:00 PM 
(1) 
(1) The feeling that Big and Tall has now become the shorthand for "fat", prompted the change.
Apparently. gone are the days when it was desirable for the American male to be "Big and Tall".
Influx is unsure if XL helps and wonders if XL will just become the next fat?
All of this talk of large, brings us to the topic of Jared, the most famous XL ad spokesman of recent times.
While the various parties squabble over the future direction for the brand's advertising, the star that Subway made, has gone and written himself a book.
Jared's book is not simply a by-the-numbers guide to dieting the Jared way, which presumably contract depending, would simply describe what Subway sandwiches to eat on which days.
Instead, Jared opts for the traditional American folk hero story or a bad man or in Jared's case, a 245lb man, done good.
In essence, it's Jared's story of how to change for the better an idea so powerful that it has sold, movies, TV shows and books by the truckload.
Jared clearly worked when he told the compelling rational side of his story, he struck a chord and millions of people related to him.
Could Subway have done more with Jared?
Is there a more interesting story to tell with him?
Should Subway have been the publisher of Jared's new book?
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I prefer Men of Stature in Nashville, TN. You can find my post about this here from a few days ago: <br>http://www.willplanforfood.com/ed_reilly/2006/08/brands_i_like.html