The unit's mission is to uncover new trends, people and places that are emerging at the edge of popular culture.
The unit is headed up by James Friedman, a leading DJ, former music industry executive and music journalist, who has extensive experience in connecting leading-edge brands like, Puma and Diesel, to the cutting-edge of culture
EMERGE is the unit's blog that covers emerging cultural trends in the areas of music, arts and fashion. It's designed to introduce people to new cultural ideas, but also to provide a perspective on recent cultural developments.
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