Jim is one of the true creative legends of the ad business, having created some of the most memorable ad campaigns of the last 20 years.
"Few copywriters have had as much influence on modern advertising as Jim Riswold of Wieden+Kennedy. Beginning in the late 1980s, Riswold's pioneering work, primarily on Nike, helped usher in a new sensibility in ads, one that tended to be hip, self-aware, slightly absurd, and completely original. Among Riswold's most memorable works: "Bo Knows" featuring Bo Jackson, a slew of great spots featuring Michael Jordan, the inspired teaming of Jordan and Spike Lee in the Spike and Mike commercials, "Hare Jordan" featuring Bugs Bunny, "I am Not a Role Model" starring Charles Barkley, Lou Reed selling Hondas, "I am Tiger Woods" to name just a few."
One Magazine- 2006
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