"The events of Thursday demonstrated that Google is falling behind in the emerging real-time web. It was 3 hours and 17 minutes after TMZ first announced Michael Jackson had experienced cardiac arrest before it appeared as a auto completion suggestion on Google's homepage. In the computer age that is a huge amount of time. It is 3 hours and 17 minutes during which consumers may choose to go somewhere other than Google to get the information they want."
With the conversation happening in real-time it appears the search engines are handicapped by legacy systems and process that can't operate at the same speed as competitors Facebook and Twitter.
There seems to be new divisions of time and new concepts appearing around the notion.
Brands need to be flexible and adaptable to operate across all these new facets of time and must have the ability to respond and participate in "the conversation".
Posted by Ed Cotton
The Toaster Project by Thomas Thwaites, a student at RCA, is an attempt to come to terms with the complexity. Thwaites takes a $10 toaster and tries to manufacture his version that takes him on an interesting journey into mines, meetings with energy consultants and even smelting iron ore in a microwave.
Step 2, Attempt 2: Smelting Iron Ore in a Microwave from Thomas Thwaites on Vimeo.
Thwaites sums up the real point of the project as follows;
“It seems the need to buy more stuff to save our economy and the need to buy less to save our environment are on a collision course. So, we either have to value what we’ve got a lot more, or spend as much time and effort taking things apart and disposing of them as we do putting them together.”
Posted by Ed Cotton
Posted by Ed Cotton
From the users perspective, perhaps it's easier to see that there's an exciting/close match on Court 5 and to discover where that is. Perhaps this could be done by integrating a maps application?
Posted by Ed Cotton
Posted by Ed Cotton
Back in December, Razorfish authored a presentation (thanks Dave Knox) which does a very good job of explaining how Facebook's Connect program could change the internet as we know it. While the deck examines the potential impact for big e-commerce players like, Apple's iTunes and Amazon, it's clear that there are also huge implications for brands and it's best of all, it's a very simple solution to implement.
Portable Social Graphs - Imagining their Potential
View more OpenOffice presentations from shivsingh.
Posted by Ed Cotton
