Integrating Brands Into Culture

To stay relevant to today's generation of consumers, brands must connect to the culture that surrounds them. It's a living, breathing universe that can make brands famous or irrelevant.

The goal of Influx is to provide ideas for brands that help connect them to culture and allow them to thrive.

Using a combination of skill sets: Account planning, anthropology, trend forecasting and creativity, Influx helps create future pathways for brands.

Making Research Useful

In our experience, clients often surround themselves with research. Tracking studies, usage and attitude studies and focus groups for practically anything and everything.

Much of this is used, but there are often times when it just gets boxed up and forgotten. Without strategic insight, research can have little or no value. We believe that there is value in strategy, as strategy can define direction. However, this is only half the answer. A powerful strategy must be communicated and brought to life.

Influx is about aligning strategy with creativity to give a brand a clear, powerful pathway to the future.