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Westin has done a formidable job in branding the key elements of the hotel experience.

Now it's getting into bed with United Airlines to extend their branding elements into the air and airport.

- Westin Heavenly Bed products will be available to passengers on United's ps service

- Media experiences including music and soothing nature videos

- Westin food and beverage program- from WestinSuperFoods and White Tea heavenly experience in the sky

- Westin Renewal Lounges are already located within United’s Red Carpet Clubs to give travelers a soothing hideaway for relaxing and renewing

This looks like an incredible paid-for media deal. United, strapped for cash has gone and sold space to the highest bidder, or perhaps Westin came to United with a plan.

It's clearly a very smart play for Westin to secure this valuable media property and reach its core target in a new and interesting way.

It's safe to assume that with all US airlines searching for additional funds, similar types of deals will be available across the sky and present ad agencies and media companies with new opportunities to take advantage of.


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Posted by Ed Cotton