Results for articles with tag 'alexa' (1 total)
09/10/2007 09:55:04 PM 
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Clearly if awareness is the goal, this viral effort has made an impact and broken through. The probem is that the decay seems pretty steep.
At their best, these viral efforts have short shelf lives (1 week or so) before consumers move onto the next thing. How do you sustain success?
The future is about producing more because:
1. You need to experiment to see what sticks
2. Once you have success, you need a quick follow-up to maintain impact
Also, there's a quality factor emerging, this spot shows that not all virals need to be lo-fi. Increasingly, clever post production is arriving on the scene.
Who ever said viral is a cheap way to get your name out there?
Posted by Ed Cotton
Articles for tag alexa (1 total).