RSS for tag 'asda'

influx factoid- 1.6 pieces of marketing material per second

06/14/2007 03:46:12 PM
A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.

It reveals just how challenging the battle for consumer attention has become.

"534 shoppers enter the store per hour; shoppers are exposed to 1.6 pieces of marketing materials per second as they navigate the stores; shoppers' eyes are drawn to 17.8 percent of the marketing materials..."

Over 80% of materials get ignored.

The battle for attention is real.


Posted by Ed Cotton
Tags: attention (3) retail (17) asda (1) shopping (3) walmart (2) uk (3)

Articles for tag asda (1 total).