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There seem to be no limits to Radiohead's cultural impact; all the headlines for the name your own price album, the upcoming New Year's concert on Current TV and Johnny Greenwood getting critical aclaim for his soundtrack to the movie of the moment, PT Anderson's "There Will Be Blood".

In additon, to all this the band has recently undertaken an audit of its touring practices with the objective of reducing the band's carbon footprint.(the audit can be downloaded here)

Here's what they found.

• Fan travel and consumption made up 86% of the Theatre tour and 97% of the Amphitheatre tour.
  
• Of the band’s touring impact – Travel and energy use accounted for 60% (Theatre tour) and ~40% (Amphitheatre tour)
  
• International travel accounted for a further 34 – 40% of impacts.

Short of no-one coming to see us, we’d like to share with our fans some ways of reducing this – our early research suggests that how you come to our shows can significantly reduce the tour’s carbon output. To help achieve better results, we’re trying to play as many shows as possible in city centres because of their better transport links. From the Best Foot Forward report, the rough figures below give you an example of how much of a difference you can make.


It's a good example of the environment playing an important role as a cultural issue. Clearly, the band isn't going to stop touring, but they are looking at ways of reducing their impact. This makes sense if you are Radiohead or even a brand on the grocery shelves. There can be no harm in taking a look at working out your impact, the challenge is once you've measured it, to work out what you are going to do about it.

In 2008, environmental statements from brands are going to come under increasing scrutiny.

Many brands are hoping that consumer fatigue will give them the chance to do nothing, others will take the opposite view and focus on real actions as a way to demonstrate their sense of responsibility.

Measuring your carbon footprint is a good start.


Posted by Ed Cotton The rise of social networks has now become important enough for companies to create positions for people to manage them.

Warner Brothers is looking to hire someone to do this for its bands. Someone who has a strong understanding of running or fostering community.

Here are the job specs.

Main goals will be to improve, nurture and grow artist communities on the website, message board, or other area depending on the artist. You will have a lot of interaction with fans and must be able to identify influencers and trends within these communities. This is a new and exciting role within the music industry that holds the opportunity for a lot of creativity and growth.

Responsibilities/Duties:

    Manage a roster of artist communities, evaluating and improving upon community activities to build and grow traffic and quality of the community
    Be a “face” within the communities, participating in site activity, communicating with members, and occasionally in person at events.
    Manage reporting throughout your artist communities and collect and analyze data like traffic, registrations and conversion rates.
    Identify influencers and trends within the communities and come up with creative ideas around these trends.
    Understand each artist and read trends within communities to lend to the marketing of an album or single.
    Manage an in-house team to carry out community initiatives and manage community moderators and specialists.    
    Manage relationships with community based partner sites.

Job Requirements:

    Familiarity with social networking and user generated content sites and message boards.
    Strong understanding of running or fostering community.
    Some understanding of the music industry.
    Highly motivated team player able to multi-task and work in a fast paced environment.
    Self-starter who needs minimal management.
    Creative, innovative, highly organized, detailed oriented.
    Must have excellent communication skills (both oral and written)
    Computer knowledge of various applications and excellent knowledge of the Internet
    New Media and music industry experience a plus

Via


Posted by Ed Cotton