RSS for tag 'billboards'

living skin- the future of the outdoor medium?

08/19/2008 11:04:54 AM (1)
Peter Hall suggests that buildings and billboards are in the process of becoming a lot more interesting and will provide a whole new communication medium. Something that will need a whole new set of skills to create for.

"What if a sign did not simply tout new movies, sodas, and celebrity babies in one-way feeds, but instead revealed something unique about the building, its occupants, or its environment? What if the building could respond, in real time, to the movement of people, the weather, or the whims of bystanders or behind-the-scenes artists? Digital designers and architects have begun working together to move beyond the facade and give buildings a living skin."


Posted by Ed Cotton
Tags: signage (1) livingskin (1) outofhome (3) billboards (1) posters (1) peterhall (1)

Articles for tag billboards (1 total).