10/02/2007 09:24:42 PM
Boing-Boing is the breakout blog, the one that most people have heard and perhaps even visited.

The wacky commentators that trawl the web daily for their weird, funny and compelling stuff are now breaking out of their blog home and moving onto and into a new format for them, one called television.

The team promise that this experiment will not be television as usual.

Here's the first taste of fun, so you can decide for yourself.




Posted by Ed Cotton
Tags: television (22) web (6) blog (2) boingboing (1)

09/09/2007 09:48:43 AM
It appears that PR companies are way ahead of the curve in coming to terms with understanding bloggers as an important audience.

It's interesting to see what this means for media planners and buyers.

Are bloggers on media schedules?

Who is dealing with them?

Do they get forgetten about and left to the PR agency to handle?


If it's about doing more with blogs than running banners, then there's some potential overlap here.

Ogilvy PR recently took the unusual and important step of issuing a code of ethics that defines how they plan to work with bloggers.

It will be interesting to see what bloggers make of this.

Via Karl at Experience Curve


Posted by Ed Cotton
Tags: blogs (8) blog (2) ogilypr (1) mediaplanner (1) media (33) mediaplanning (1) blogging (6) codeofethics (1)

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