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saab's new brand video

05/27/2007 09:42:21 AM
GM’s relationship with Saab has always been an uneasy one. Influx thought things were moving in the right direction with establishment of the Saab Brand Center and the stunning Aero X concept (which won 2006 concept car of the year).

With these two new initiatives,we assumed Saab had discovered a core idea that it could center itself around and build from.  

However, we stumbled across a recent brand video, that turns out to be more confusing than it is revealing.



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Articles for tag brandtrouble (1 total).