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new marketing geniuses- manager of consumer-generated media

09/03/2007 07:54:37 AM
Manager of Consumer-Generated Media is a similar role to Community Manager, but with a slightly differently title. Bruce Ertmann does this at Toytota, where he manages the blogs and montitors the webwaves for chatter and more.

"My office has a bank of 16 monitors and I sit in here, surf the Internet and drink 10 gallons of coffee a day. No, not really. Actually I have one computer, although I do spend a fair amount of time in the Internet, although not my entire day. I'd say I spend about 30% of my day there, which would include management of the Toyota blog and monitoring other blogs. My role is to integrate the use of consumer generated media into other areas of our corporate communications. For example, we work with marketing, using the information I might get to expand our audience, even for traditional pr events. We are broadening these to include influential bloggers and other media groups. We move in a lot of directions."

Via Brandweek




Posted by Ed Cotton
Tags: consumergeneratedmedia (1) consumergenerated (4) toyota (2) bruceertmann (1) blogs (8)

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