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are brands too perfect?

10/05/2008 02:31:00 PM (1)
Clay Shirky makes a great point in this short interview about the focus of agencies on producing everything to the highest quality. The single-minded focus on production excellence ends up being alienating to consumers because it doesn't invite dialog.

The finished piece of high production work is a statement that isn't looking for answers or questions, it's simply a command. Clay's point here is about how agencies and brands can become more human by looking a little less perfect. This is something 2.0 companies know only too well. The idea of being in a perm-beta state is inviting in itself.




Posted by Ed Cotton
Tags: clayshirky (1) humanbrands (1)

Articles for tag clayshirky (1 total).